Marketing

How does web advertising differ from traditional newspaper, radio, and television advertising? First, it is far less expensive. But far outweighing that is its interactivity and immediacy. Your web site can allow customers to request information, even place orders directly. In addition you can automatically compile customer information for market analysis or the creation of mailing lists.

But how does a web surfer find your site? First, the source code for your site contains "meta tags." These describe the site, who authored it, and what it is about. One of the meta tags contains "key words and phrases" which are like entries in the index of a book. Search engines (the software web surfers use to find information) send out "robots" which read meta tags in order to catalog sites by subject. Thus, your choice of keywords and key phrases is crucial to having your customers find you.

If you want to make sure the search engines know about your site, however, the best way is to officially register the site with them. As part of our service, we will register your site with the top search engines for a one-time charge of $100. Updates are $25 and are recommended every 3-6 months.

A further way to attract visitors to your site is through banner ads. These are little ads containing a link to your site which you pay other sites to display. You pay the other sites every time a surfer links to your site. In order to be effective, the other sites should be related in subject matter or product to your site. For example, if you were selling Maine Coon cats, you might wish to display a banner ad for your site on a site which described cats in general. We can both create banner ads and negotiate placement of them on other sites of your choice.